Privacy Policy

Last updated: October 6, 2025

This Privacy Policy describes how Lederly London (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lederlylondon.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number

  • Account information including your username, password, security questions, and other information used for account security purposes

  • Shopping information including items you view, add to cart, save to your account (such as loyalty points, reviews, referrals, gift cards), or purchase

  • Customer support information including the information you choose to include in communications with us (for example, when sending a message through the Services)

Some features of the Services may require you to provide certain personal information. You may choose not to provide this information, but doing so may prevent you from using certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include device information, browser information, network connection information, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services (such as Shopify)

  • Payment processors that collect payment information (e.g., bank account, credit/debit card information, billing address) to process your payment and fulfill orders

  • Advertising and analytics partners, where applicable, using online tracking technologies (pixels, web beacons, SDKs, third-party libraries, and cookies)

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including processing payments, fulfilling orders, sending notices about purchases, returns or exchanges, creating and managing your account, arranging shipping, and facilitating returns.

We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you choose to use. Shopify will process your information as set out in its policies.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or post and showing advertisements for products or services. This may include tailoring advertising on our Site and other websites.

If you are an EEA resident, the legal basis for this processing is our legitimate interest in selling our products (Art. 6(1)(f) GDPR), where applicable.

Security and Fraud Prevention

We use personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials secure.

If you are an EEA resident, the legal basis is our legitimate interest in keeping our website secure (Art. 6(1)(f) GDPR).

Communicating with You and Service Improvement

We use personal information to provide customer support and improve our Services. If you are an EEA resident, the legal basis is our legitimate interest (Art. 6(1)(f) GDPR).

Cookies

We use Cookies to power and improve our Site and Services (including remembering actions and preferences), run analytics, and better understand user interaction.

For more information about Shopify-related cookies, see Shopify’s cookie policy:
https://www.shopify.com/legal/cookies

We may also permit third parties to use Cookies on our Site to better tailor advertising on our Site and other websites.

Most browsers accept Cookies by default, but you can change your browser settings to remove or reject Cookies. Removing or blocking Cookies may impact your user experience and site functionality.

Global Privacy Control (GPC)

Our website recognizes the Global Privacy Control (GPC) signal. If you enable GPC, we will treat that signal (where applicable) as a request to opt out of sharing/targeted advertising for the associated browser or device, and we will apply it to your account if we can associate it with you.

To learn more: https://globalprivacycontrol.org/
Other than GPC, we do not recognize other “Do Not Track” signals.

How We Disclose Personal Information

We may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons consistent with this Privacy Policy, including:

  • Service providers (IT, payment processing, analytics, customer support, cloud storage, fulfillment, shipping)

  • Business and marketing partners to advertise to you

  • When you request or consent (e.g., social media widgets or integrations)

  • Affiliates (if applicable)

  • In connection with a business transaction (merger, bankruptcy)

  • To comply with legal obligations, enforce terms, and protect rights and safety

We do not use or disclose sensitive personal information without your consent or for inferring characteristics about you.

“Selling” or “Sharing” Personal Information (Targeted Advertising)

We have “sold” or “shared” (as defined by applicable law) personal information over the preceding 12 months for advertising and marketing activities, including:

  • Identifiers (name, email address, phone number)

  • Commercial information (records of products purchased)

  • Usage Data

Recipients may include business and marketing partners.

Third Party Websites and Links

Our Site may link to third-party websites or platforms. We are not responsible for the privacy or security of those sites. Please review their policies before providing personal information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you believe a child has provided personal information, contact us to request deletion.

We do not have actual knowledge that we “share” or “sell” personal information of individuals under 16.

Security and Retention

No security measures are perfect, and we cannot guarantee absolute security. How long we retain personal information depends on factors such as providing Services, maintaining accounts, legal requirements, dispute resolution, and enforcing agreements.

Your Rights

Depending on where you live, you may have rights such as:

  • Access/Know

  • Delete

  • Correct

  • Portability

  • Restrict processing

  • Withdraw consent (where applicable)

  • Appeal a decision (where applicable)

  • Manage marketing preferences (unsubscribe links in emails)

We may need to verify your identity before responding. You may designate an authorized agent where permitted by law.

Complaints

If you have complaints about our privacy practices, contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process personal information outside your country. If we transfer personal information out of Europe, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or UK equivalents, unless an adequacy decision applies.

Contact

If you have questions about this Privacy Policy or want to exercise your rights, contact us:

📧 info@lederlylondon.uk

📍 Lederly London
Office 15337, 182–184 High Street North
East Ham, London, United Kingdom, E6 2JA

For purposes of applicable data protection laws, unless otherwise stated, Lederly London is the data controller of your personal information.